Oreo

Design an Influencer activation on TikTok to create awareness and drive sales towards the new product in the United Kingdom.
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The

Brief

Drive awareness and engagement of a new product launch, the Oreo Ice Cream Stick Sandwich. Highlight the collaboration between two iconic confectionary brands in a bold and exciting way while using playful tactics to dominate family snack time.

01/

Tap into trends to maximise engagement

02/

Showcase the product as the hero of the content

03/

Allow creators to input their own personality and creativity to the challenge.

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The

Challenge

#OreoIceCreamTakeover

Partner with creators to lip-sync trending tracks, singing into their ice-cream sandwich. The challenge had enough freedom for creators to shoot fun & playful video’s in their own unique style, while making sure the product was the focus throughout the video.

The

Creators

We carefully selected influencers with high % UK audiences, who specialise in making fun lighthearted content & who’s audience would fit our target demographic. We partnered with a combination of macro and micro influencers with high engagement and growth rates.

The Results

2 Million

Video Views

7 Months

of watch time

391K

total engagements

1.2M

people reached

Comments

& Reactions

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