Oreo
Design an Influencer activation on TikTok to create awareness and drive sales towards the new product in the United Kingdom.
The
Brief
Drive awareness and engagement of a new product launch, the Oreo Ice Cream Stick Sandwich. Highlight the collaboration between two iconic confectionary brands in a bold and exciting way while using playful tactics to dominate family snack time.
01/
Tap into trends to maximise engagement
02/
Showcase the product as the hero of the content
03/
Allow creators to input their own personality and creativity to the challenge.
The
Challenge
#OreoIceCreamTakeover
Partner with creators to lip-sync trending tracks, singing into their ice-cream sandwich. The challenge had enough freedom for creators to shoot fun & playful video’s in their own unique style, while making sure the product was the focus throughout the video.
The
Creators
We carefully selected influencers with high % UK audiences, who specialise in making fun lighthearted content & who’s audience would fit our target demographic. We partnered with a combination of macro and micro influencers with high engagement and growth rates.
